Why Backlink Building is So Important For SEO Success

For the past several years search engines (especially Google) have been growing increasingly dependent upon backlinks to determine the quality and relevancy of web pages. Backlinks, in simple terms, is a link coming from another website back to your own web page or web site. In laymen’s terms, you get a backlink when you link to someone else. A backlink can come from a very specific site, such as your own website, a blog, or a news article.

So why is backlinks so important? Well, backlinks directly affect your website or blog’s rankings in the major search engines. That’s right, the way in which you construct and build your links directly impacts the rankings you see in the search engines. Simply put, you need backlinks if you want your website to perform well in the major search engines like Google and Yahoo. Now, what’s interesting about this is that many people, even those in the SEO industry, do not understand the importance of links.

Many SEO experts feel that backlinks are only relevant to a search engines ranking algorithm if there are naturally occurring links pointing to your site. However, this is a bit of an oversimplification of the process. For instance, consider this. If you are a doctor and you wrote a book about a certain disease, would it be helpful to give a list of the disease’s symptoms in the book? Would this make sense to a search engine’s algorithms? Of course it would, because a doctor would provide such information in order to help people determine whether or not they might have the disease and further improve their chances of avoiding a potentially fatal condition.

The same principle applies to backlinks. A backlink is one of the main factors used by search engines to rank a web page. Without backlinks, a page will be ranked lower simply because there are no other websites linking back to it. Now, backlinks aren’t the only factor that search engines use to rank a page, but they are certainly a big part of the picture. It’s therefore essential that you get as many backlinks as you can to get as high up in the search engine rankings as possible.

One of the other ways in which you can get high rankings and see links coming to your site naturally is through building quality links with other websites. In order to do this, however, you need to be able to discern between natural backlinks and unnatural backlinks. What are natural backlinks, and how do you know if they’re going to benefit your website more than harm it? This is where it becomes imperative that you learn SEO basics, and start building quality links and good rankings using proven strategies and techniques.

The process of building backlinks can be time-consuming and painstakingly difficult for some, so it’s better to stick with well-known and reputable backlinking services if you’re serious about getting good backlinks. It can take months or even years to build one back link to another website, and sometimes, backlinks from one website can even get lost in the ether, never to see the light of day again! If you’re a beginner in SEO, it’s important to stick with well-established and reputable companies who offer proven strategies and techniques to help you get high rankings and a massive amount of backlinks in return. Remember: SEO is all about getting as many backlinks as you can, while staying within the guidelines of Google and other search engines.