Backlinks are one of the most important factors in the search engine optimization. A backlink is simply a link coming from another site to your web site. a backlink can be a direct link to your web site, an anchor text leading to your web site or another web resource linked to your web site. It can be a descriptive word or set of words specifying your web site. Generally, backlinks occur from other web sites with content on the same topic as yours.
It is generally considered spammy to create or encourage backlinks that came from websites that are not relevant to yours. Search engines penalize these sites by removing their backlinks and you will receive a poor-quality score for your efforts. On the other hand, creating backlinks from websites with poor quality content or that are untrustworthy is considered acceptable. This may not necessarily mean that you are selling false products or services but if you were just promoting your own product or service and offering it for sale on an affiliate network like Flippa, this could still get you into trouble. For this reason, you have to be careful in creating backlinks.
Among the best ways to get backlinks is through the social media such as Twitter, LinkedIn, Facebook, MySpace and others. Social media give your backlinks a more natural appearance and also allows you to interact with your audience and build a relationship that can lead to customer satisfaction in the future. The best way to build your social media accounts is to make sure that the content you share is relevant to what you are promoting. Spamming the social media accounts is considered by many to be very unethical and it also gets you into problems with the social networking services. As such, it is best to keep your backlinks to relevant or useful websites only.
Another way to get backlinks to your site is by writing articles on other related topics. One of the reasons why article marketing is popular among online marketers is that it is simple and free to do. All you need is to write and submit your articles to article directories so that publishers pick them up and publish them on their websites. Each article has a resource box that is used to advertise the author’s website or product. Backlinks from these article directories are another great way to help improve your search engine rankings and position your web site among the top results pages of Google, Yahoo, MSN and other organic search engine rankings.
If you are not using link building techniques to help your ranking in search engines, you should start considering doing so as soon as possible. Search engine results play an important role when it comes to getting visitors to your web site and converting them into customers. In order to see your site’s ranking in search console, you will need to check the number of inbound links that point to your website. If you have too many backlinks from websites linking to your site, search engines might consider those websites as illegitimate links that were created artificially.
On the other hand, if you only have a few backlinks from quality websites, search engine ranking factors like PageRank, Alexa rank and the like, will not have a chance to have an effect on your ranking. The more backlinks you have, the higher your search engine ranking will be. The best method of achieving high search engine ranking would be to have as many quality backlinks as possible but remember that quality does not have to be created equal. As long as you don’t spam the links you have, you will have high chances of getting a high search engine ranking.